The Age of The Information Entrepreneur

This has been changing rapidly, and now, an increasing number of entrepreneurs are starting to use e-books as a method of catapulting themselves into the limelight, using the option to become influencers, and gain a following through sharing of information. The ones who are quite savvy about how they do this, loop the system back and use their e-books as part of a sales funnel, whether it’s apparent or not.

It used to be the case that the task of writing a book was tantamount to embarking on a long and arduous journey, that required long periods of time, great planning and dedication, an agent, the approval and acceptance of a publishing house, and more. This is no longer the case… Anyone who has wanted to write, can… and you can get your book published and ready to sell in less than 48 hours after it’s written. And no, it doesn’t take a great level of skill or any secret or specialised knowledge… I’ve done it, and have helped others do the same just by following a few simple steps, and using more simple steps have gotten books to #1 ranking spots – for some of them, without even a review to reassure buyers, (though I wouldn’t recommend this). So, if it’s that easy, why isn’t everyone doing it, and why aren’t all entrepreneurs who have published online have booming businesses?

Well, in the answer lies what’s key… it’s not enough to simply write, what’s important is that you write content that others will find useful, and want to read, and more than that, essential for success is using that content in the right way. Let me expand…

1) Whatever your entrepreneurial niche, learn what it is that people want to know more about.

2) Write about this, keep it clear and simple… often short guides will get you further than long, complicated books.

3) Publishing is easy, get your books on Amazon.

4) Consider discounts and freebies… remember, it’s about exposure, publicity, and looping people back to you!

5) Build up a database of everywhere you can promote your books. Take the time to research the social media groups, blogs etc. Ensure that they’re appropriate to your niche.

6) Take the time to promote your discounts and freebies, and be honest and genuine about what your book delivers, and why people should get it.

7) In your books, direct people to your website, subscriptions, other books etc.

8) Always OFFER QUALITY & VALUE, and when you are looping people back to you, it should be to offer more value. Don’t use your books as a hook, only to steer people to an offer that isn’t worth the money or time they part with in exchange for it.

9) The more quality and value you offer, the more repeat customers you’ll gather.

10) Include snippets and tasters of your content on social media, blogs, forums etc.

11) Repeat… remember, if you are choosing to be an influencer through information, you have to keep at it.

And that’s it, in a nutshell! It is an era when anyone can be an author, so use your knowledge to your advantage!

About the author: Noleen Mariappen is an entrepreneur, philanthropist, business consultant, speaker and author based in the UK, but working worldwide. With a background in Organisational Psychology, her career began as a management and business development professional, and included consulting on projects and for a variety of organisations. She has delivered training in a number of areas, as well as branding & marketing support, and facilitated networking and lobbying initiatives across sectors. Noleen’s quest for continual learning, development and improvement led her to gain expertise from some of the best in the world, and she has accessed training and support from the likes of Johnny Fratto, Jordan Belfort, JT Foxx, Damien Elston, Alex Mandossian, Michelle Mone, and many more. She is now a partner in multiple business ventures and one of her missions is to share what she has gained, through her contacts and experiences, and to support others on their journey to success. Noleen’s personal and financial growth is ongoing, and she considers herself extremely fortunate to have Johnny Lew Fratto, (owner of Beverly Hills Choppers among numerous other businesses), as her mentor, from whom she has learned an exceptional amount in a short space of time, and this too she intends to pay forward. She has also partnered with him and a few other respected colleagues in a worldwide branding organisation that will operate like no other, offering turbo-boosted brand recognition and publicity. For more information on Noleen Mariappen, please visit her official website www.noleenm.com, like on Facebook.com/iamnoleenm and follow @noleen_m on Twitter.

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Quotes

“Success is a choice. It’s what happens when you choose not to dwell in the space of your failures, but instead to learn from them, adapt, and move forward.” ~Noleen M

“In your pursuit of success, think of the why. Success is but a means to an end.” ~Noleen M

“Let your last complaint be your last complaint, and let everything be a lesson.” ~Noleen M

“I have free will. I make decisions, take action and live with the consequences- good or bad. Those results are my destiny… brought into play by free will.” ~Noleen M

“Every moment has the potential to be a defining one. It’s never too late to choose your moment.” ~Noleen M

“Fill your life with people who at a mention, trigger good thoughts, and at a thought, trigger good feelings.” ~Noleen M

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“Success is a balancing act between persevering toward our goals, and knowing when to let go of what no longer serves our purposes.” ~Noleen M

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