With the information age upon us, it seems that everywhere we look, there is someone trying to make a quick buck with a new or re-invented business idea, new promises or a different angle. You’ll see a number of businesses doing pretty well, but more often than not, you’ll come across businesses that are struggling to succeed. In some instances you’ll see businesses operating for just a few months before disappearing completely. One thing that should be clear to most, is that simply jumping into a business with nothing more than an idea and without thinking it through, and having a clearly defined strategy will not make you money.
Sales are getting increasingly competitive, and businesses are struggling to differentiate. An overriding way in which to overcome the difficulties that result from this is to remember to offer more in value than what you expect to get in return. This does not mean that you have to give an equal amount in money, what it does mean is that you have to exceed the value that your clients would expect for the amount of money they have paid. Another way to get a head-start is to be willing to put in the time and effort that is required to turn your business into a success. As much as you want the success, that’s how much you have to be willing to work for it!
If you are willing to put in the effort, especially at the beginning and you start out strong, it will help you in the long run. In addition to this, if you have a good product, which is accompanied by great value and customer service, it won’t take long for the word to spread, and customers will come to you! Don’t misunderstand and think that you don’t have to spend time on advertising as well though… remember that if people don’t know about what you offer, it doesn’t matter how great it is, you’ll lose out on potential sales.
Here are six key points to bear in mind that will ensure that you offer products and services that will generate repeat sales, keep the customers coming and ensure business success:
- Your service or product must solve a problem or make life easier.
- Your service or product must offer great value for money.
- Your service or product must be accompanied by a great customer experience.
- Your service, product or the experience that you offer your clients, must have at least one positive element that sets you apart from your competitors.
- Be willing to work hard.
- Have a targeted marketing plan.
If you ensure that your product and service development as well as client engagement and sales strategy are developed with the above six points at their core then you really are onto a winning strategy for business success.
(c) 2015, Noleen Mariapppen
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