6 Pillars of Success

With the information age upon us, it seems that everywhere we look, there is someone trying to make a quick buck with a new or re-invented business idea, new promises or a different angle.  You’ll see a number of businesses doing pretty well, but more often than not, you’ll come across businesses that are struggling to succeed. In some instances you’ll see businesses operating for just a few months before disappearing completely. One thing that should be clear to most, is that simply jumping into a business with nothing more than an idea and without thinking it through, and having a clearly defined strategy will not make you money.

Sales are getting increasingly competitive, and businesses are struggling to differentiate.  An overriding way in which to overcome the difficulties that result from this is to remember to offer more in value than what you expect to get in return.  This does not mean that you have to give an equal amount in money, what it does mean is that you have to exceed the value that your clients would expect for the amount of money they have paid. Another way to get a head-start is to be willing to put in the time and effort that is required to turn your business into a success.  As much as you want the success, that’s how much you have to be willing to work for it!

If you are willing to put in the effort, especially at the beginning and you start out strong, it will help you in the long run. In addition to this, if you have a good product, which is accompanied by great value and customer service, it won’t take long for the word to spread, and customers will come to you! Don’t misunderstand and think that you don’t have to spend time on advertising as well though… remember that if people don’t know about what you offer, it doesn’t matter how great it is, you’ll lose out on potential sales.

Here are six key points to bear in mind that will ensure that you offer products and services that will generate repeat sales, keep the customers coming and ensure business success:

  1.       Your service or product must solve a problem or make life easier.
  2.       Your service or product must offer great value for money.
  3.       Your service or product must be accompanied by a great customer experience.
  4.       Your service, product or the experience that you offer your clients, must have at least one positive element  that sets you apart from your competitors.
  5.       Be willing to work hard.
  6.       Have a targeted marketing plan.

If you ensure that your product and service development as well as client engagement and sales strategy are developed with the above six points at their core then you really are onto a winning strategy for business success.

(c) 2015, Noleen Mariapppen

This article can also be found on: http://www.articlesbase.com/ask-an-expert-articles/six-pillars-of-success-7225006.html

A quick note from the author: I am committed to seeing others succeed, both in business and personally, and I hope that this article has been useful to you. I value your thoughts, so if you have any comments or questions, please send me a message on Facebook  or through my website contact page, as I will continue to improve my resources based on your feedback. Don’t forget to Like & Signup on my Facebook page (Facebook.com/iamoleenm) and sign up on my website (noleenm.com) for e-book offers, free resources, articles and for information on consultancy services.


About the author: Noleen Mariappen is an entrepreneur, philanthropist, business consultant, speaker and author based in the UK, but working worldwide. With a background in Organisational Psychology, her career began as a management and business development professional, and included consulting on projects and for a variety of organisations. She has delivered training in a number of areas, as well as branding & marketing support, and facilitated networking and lobbying initiatives across sectors. Noleen’s quest for continual learning, development and improvement led her to gain expertise from some of the best in the world, and she has accessed training and support from the likes of Johnny Fratto, Jordan Belfort, JT Foxx, Damien Elston, Alex Mandossian, Michelle Mone, and many more. She is now a partner in multiple business ventures and one of her missions is to share what she has gained, through her contacts and experiences, and to support others on their journey to success. Noleen’s personal and financial growth is ongoing, and she considers herself extremely fortunate to have Johnny Lew Fratto, (owner of Beverly Hills Choppers among numerous other businesses), as her mentor, from whom she has learned an exceptional amount in a short space of time, and this too she intends to pay forward. She has also partnered with him and a few other respected colleagues in a worldwide branding organisation that will operate like no other, offering turbo-boosted brand recognition and publicity. For more information on Noleen Mariappen, please visit her official website www.noleenm.com, like on Facebook.com/iamnoleenm and follow @noleen_m on Twitter.

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“Time is an opportunity. What will you do with yours?” ~Noleen M

“Resolutions are empty unless you fill them with inspired action.” ~Noleen M

“Let your last complaint be your last complaint, and let everything be a lesson.” ~Noleen M

“Fill your life with people who at a mention, trigger good thoughts, and at a thought, trigger good feelings.” ~Noleen M

“Success is a balancing act between persevering toward our goals, and knowing when to let go of what no longer serves our purposes.” ~Noleen M

“In your pursuit of success, think of the why. Success is but a means to an end.” ~Noleen M

“Every moment has the potential to be a defining one. It’s never too late to choose your moment.” ~Noleen M

“Success is a choice. It’s what happens when you choose not to dwell in the space of your failures, but instead to learn from them, adapt, and move forward.” ~Noleen M

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